Reading routes
Number order is not the order a job needs. Find the situation closest to yours and read in the order given. A § sign is a numbered section on the page.
- You have an idea and want to know whether anyone will buy it.
- Buyers believe you but will not sign today.
- You suspect you are charging too little.
- You need to raise prices on customers you already have.
- You have no leads and no ad budget.
- You are about to contact strangers for the first time.
- You post content, but it brings in no customers.
- You are about to run your first paid ads.
- Ads that worked have gone flat.
- You need a steady supply of new ads.
- Customers get great results, but your marketing does not show it.
- Leads schedule calls but do not show up.
- A prospect says it's too expensive.
- A prospect wants to think about it, or to ask a partner first.
- You are the only person in the business who can close.
- The team gets leads but closes too few.
- A new salesperson starts Monday.
- Winning a customer costs more than you can afford.
- Customers buy once and never come back.
- Customers are canceling in the first few months.
- A customer says they want to cancel.
- You need cash soon, or you are profitable but always short of it.
- Growth has stalled and you do not know what to fix.
- You are tempted to start something new.
- You cannot hire good people fast enough.
- You are about to hire or promote your first manager.
- You have to let someone go.
- Everything still runs through you.
- Your written values are not what people do.
- You want an agency or affiliates to bring in customers.