SOP Library

Reading routes · 5 steps

You need cash soon, or you are profitable but always short of it.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 81 · §2 What a fast-cash play is Run a fast-cash campaign a short offer to your warmest audience
  2. SOP 198 · §3 Change your payment terms Accelerate cash flow when profit does not come fast enough change your payment terms
  3. SOP 198 · §4 Give people a reason to prepay Accelerate cash flow when profit does not come fast enough give people a reason to prepay
  4. SOP 150 · §6 Five to nine people: the statements and insurance Set up the finances stage by stage a P&L and a cash-flow statement
  5. SOP 151 · §2 List the big costs that are coming Budget and forecast list the big costs that are coming