SOP Library

Reading routes · 4 steps

You have an idea and want to know whether anyone will buy it.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 1 · §2 Check four variables before you enter a group Pick the market before the offer four tests a buyer group must pass
  2. SOP 3 · §7 Running the diagnostic Diagnose an offer on its value drivers rate the offer on four value variables
  3. SOP 4 · §4 Generate delivery options from the delivery grid Generate delivery options from a grid of choices list the ways you could deliver it
  4. SOP 5 · §2 Start at the top and walk down Cut costly pieces from an offer and bundle the rest start at the top of the price range and work down