SOP Library

Reading routes · 5 steps

You suspect you are charging too little.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 2 · §2 The downward cycle, and why almost everyone is in it Set a price from the value gap, not from competitors the cycle of undercutting
  2. SOP 82 · §3 The rules: why and when to raise Set price from the pricing rules and the three models when and why to raise
  3. SOP 224 · §6 Read your price off your close rate Set fractal price tiers and read price off the close rate read your price off your close rate
  4. SOP 128 · §4 Run a price test Test price with a step size and a cadence run a price test against a break-even rate
  5. SOP 233 · §7 "I can't": fear Become the most expensive and stop selling a commodity the fear of raising, and putting it back if it fails