SOP Library

Reading routes · 3 steps

Buyers believe you but will not sign today.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 7 · §1 The kinds Choose and condition a guarantee the kinds of guarantee
  2. SOP 6 · §2 The two rules that decide where value lands Build and present a bonus stack bonuses worth more than the core, shown after the price
  3. SOP 9 · §1 Urgency: four ways to build it Split scarcity from urgency four honest ways to build urgency