SOP Library

Reading routes · 5 steps

You post content, but it brings in no customers.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 20 · §2 The content unit Build the content unit — hook, retain, reward hook, retain, reward
  2. SOP 24 · §3 The rule: keep giving until people ask what you sell Set the give-to-ask ratio keep giving until people ask what you sell
  3. SOP 216 · §2 When the leads are wrong, look at who the content is for Make content for the customers you want and build a brand when the leads are wrong, look at who the content is for
  4. SOP 215 · §2 YouTube: five places Put calls to action on every platform places to put a call to action on one platform
  5. SOP 204 · §3 The picture: how little of the audience reaches the money Run the influencer playbook, one constraint at a time how little of an audience reaches the money