SOP Library

Reading routes · 5 steps

You are the only person in the business who can close.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 238 · §4 When nobody but you can close Open every call the same way and keep the script short why that is fixable
  2. SOP 238 · §5 A first script made out of calls you have won Open every call the same way and keep the script short a first script from calls you have won
  3. SOP 237 · §3 Know the script so well you stop thinking about the words Mark a script for tonality know it well enough to sound natural
  4. SOP 250 · §1 Memorize it; do not read it Memorize the script, then drill it in role play memorize, do not read
  5. SOP 247 · §1 What your video is for Put a video sales letter before every conversation a video that gives the same pitch every time