SOP Library

Reading routes · 5 steps

You need a steady supply of new ads.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 119 · §1 The parts, and why you make them separately Assemble hook, meat and call to action make ads in parts
  2. SOP 121 · §3 How a hook works: two parts Write a hook the two parts of a hook
  3. SOP 120 · §3 The five formats Use the five ad meat formats five formats for the body
  4. SOP 123 · §1 Why build it Run the standing proof streams systems so the ads do not depend on you
  5. SOP 210 · §2 Where the extra ads come from Set ad volume and harvest the ads you already have where the extra ads come from