SOP Library

Reading routes · 5 steps

Customers are canceling in the first few months.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 129 · §3 Find yours Derive the activation point find your activation point
  2. SOP 139 · §3 What to cover Onboard customers to the activation point what onboarding should cover
  3. SOP 140 · §3 Unlocks just past the points where customers leave Incentivize activation and time unlocks past churn points unlocks just past the points where people leave
  4. SOP 158 · §3 Read the grid Diagnose churn by cohort read churn by cohort
  5. SOP 133 · §4 What to expect in the first three months Run the five retention habits and expect the first-month rise what to expect in the first three months