SOP Library

Reading routes · 5 steps

The team gets leads but closes too few.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 245 · §2 Why you close too few Check sales is the constraint and fix the worst part first why you close too few
  2. SOP 245 · §4 The benchmarks Check sales is the constraint and fix the worst part first close-rate benchmarks
  3. SOP 239 · §1 What every word before the ask is for Build pain before the ask and clarify why they came build pain before the ask
  4. SOP 108 · §3 The drill, as steps Drill a team on closing drill the team one obstacle at a time
  5. SOP 208 · §6 Raise the quality of your leads Set prerequisites, raise lead quality and add friction raise the quality of the leads