SOP Library

Reading routes · 6 steps

You are about to contact strangers for the first time.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 27 · §3 Three ways to build the list Build a cold list three ways to build a cold list
  2. SOP 28 · §5 The order to write it in Write a cold message the order to write the message in
  3. SOP 29 · §7 The outreach brief and its volume benchmarks Set outreach volume how much to send
  4. SOP 30 · §2 The shape of the message Leave a third-party-trust voicemail a voicemail that gets a callback
  5. SOP 31 · §1 The rule Write at the right reading level rewrite below a third-grade reading level, or fifth on SOP 243 §6
  6. SOP 217 · §3 The assembly process Run outreach as an assembly process run it as an assembly process