SOP Library

Reading routes · 5 steps

Growth has stalled and you do not know what to fix.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 183 · §3 Find your stage Find your stage by headcount and see what graduates it find your stage
  2. SOP 184 · §7 The six questions, in order Find the one constraint with six questions six questions, in order
  3. SOP 196 · §7 A cost that is too high: leads, sales, or both Answer the money question, starting with acquisition cost leads, sales, or both
  4. SOP 197 · §2 Leads cost too much Solve a leads, sales or profit-per-customer problem when leads cost too much
  5. SOP 185 · §8 Strategy is prioritizing Allocate resources to the constraint and use leverage put resources on the constraint