SOP Library

Reading routes · 5 steps

Customers buy once and never come back.

Read in this order. A § sign is a numbered section on the page; each step opens at that section.

  1. SOP 235 · §2 First, make it good Get customers to buy again: make it good, onboard, remind first, make it good
  2. SOP 235 · §6 Long-term nurture: remind them to buy Get customers to buy again: make it good, onboard, remind remind them to buy
  3. SOP 236 · §4 The pair of upsells said to win Upsell more of it, more help with it, or better two upsells to try first
  4. SOP 222 · §2 The five moments Script the upsell at each point of greatest deprivation five moments to ask
  5. SOP 162 · §2 The five points Build an ascension path with five points to ask five points to ask for the next purchase