SOP Library

Browse · Group 2 of 17

Set and raise prices

Set a price in the first place, test it, raise it on new and existing customers, and add small pricing moves that lift profit.

  1. SOP 2 Set a price from the value gap, not from competitors

    Use to set or reset a price: why to raise rather than cut, and how far above competitors to sit so buyers notice.

  2. SOP 77 Run the ten pricing plays that add profit now

    Get more profit from existing customers with small pricing changes that barely touch sales, choosing one or two of ten plays.

  3. SOP 78 Switch to twenty-eight-day billing and collect a second card

    When you bill monthly, switch to billing every four weeks for a thirteenth billing, and trade a card fee for a second way to pay.

  4. SOP 79 Write an annual inflation increase into a contract

    Write a fixed yearly price rise into every new contract, so prices climb on your schedule rather than falling behind rising costs.

  5. SOP 80 Sell the guarantee as a paid warranty

    Once a customer agrees to buy, sell your guarantee or warranty as an extra paid item, priced against your cost to deliver again.

  6. SOP 82 Set price from the pricing rules and the three models

    Choose a price in the first place: which profit lever to pull, which pricing model to use, and the rules for setting and raising it.

  7. SOP 83 Write the price-raise letter with a vanishing discount

    Raise prices on existing customers: follow the rules, test on new customers, send the five-part letter with an expiring loyalty discount, and roll it out.

  8. SOP 128 Test price with a step size and a cadence

    Find the price that makes the most money and keep finding it: measure, run a break-even price test, start low and step up, and set how often to retest.

  9. SOP 224 Set fractal price tiers and read price off the close rate

    Use when adding a higher tier or suspecting you're underpriced, to price each new tier, as a rule of thumb, at least five times the level below and read price off close rate.

  10. SOP 233 Become the most expensive and stop selling a commodity

    Use when weighing a higher price for a people-delivered service, or when you think buyers will just compare you with the provider down the street.