Sell again after the first sale

Arrange your existing offers into a deliberate sequence of attraction, upsell, downsell and continuity, judged on a customer's first thirty days (the page gives two readings of the target).

Build an entry offer where customers put money down against a goal and earn it back by reaching it, following instructions, or both.

Run a contest where one entrant wins and every other qualified entrant is offered the prize at a discount, turning entrants into customers.

Promote a small free or low-cost version of what you sell, and put a premium version beside it as soon as someone responds.

Turn a discount you would give anyway into a buy-some-get-some-free offer, and meet the cash-handling conditions before running it.

Build an entry offer with two routes: pay full price later if satisfied, or pay less today with bonuses, then tune the balance between them.

When you give away something prospects must sit through, make that time break their buying beliefs and end in a sale.

After an attraction offer brings a customer in, make the next sale: choose what to sell next, avoid the three failures, run the classic upsell.

Help a customer who already bought leave with the right add-ons: unsell, prescribe, ask A or B, then offer the card on file.

Show a premium version at five to ten times your main offer first, then present the main offer as relief, so more people buy it.

Turn money a customer already spent, with you or a competitor, into credit toward something bigger, choosing who, what, and how to apply it.

When a customer wants what you sell but balks at today's cost, change when they pay, rung by rung, instead of lowering the price.

When a customer refuses every paid option, start them on a free trial whose fees apply only if they skip the steps that get results.

Generate more versions of what you sell, premium tiers, smaller or plainer ones, and do-it-yourself fallbacks, from eight value levers and the quality vectors.

When someone won't pay the price, or a customer pays for more than they use, remove a feature, lower the price, and ask again.

When you sell an ongoing service, choose the bonus that gets people paying monthly and decide how much cash to collect up front instead.

Attract customers to an ongoing service with free time in exchange for a commitment, placing that free time so it never eats the paid term.

Decide before you sell what happens when an ongoing customer wants to stop: the cancellation fee, the exit interview, and the waived-fee offer.

Raise a lot of cash within a week through a short, capped, very expensive offer sent to existing customers and engaged leads.

When you have a new product: decide the five points to ask customers to buy the next thing, and change how you ask each time.

Use when happy customers don't buy the next thing, to time upsells at the five moments of greatest want and script each ask.

When some sales-call prospects cannot afford the main offer, decide whether a cheaper downsell is worth it or a higher core price does better.

Plan the customer's next purchase into the offer from the start, or find out whether the top of your price range is set too low.

Use to practice running the eight ways to raise customer value over any product, then over your own service, to find revenue openings.

Choose what to sell a customer after their first purchase, or test an upsell idea that sits far from what they bought.